The European electric vehicle (EV) market delivered 301,924 registrations in July 2025, a 40% year-on-year increase. Battery-electric vehicles (BEVs) represented the majority of this growth, with several new entrants making a strong impact.

• Skoda Elroq debuted at the top with 8,701 units, marking a strong entrance for the brand’s new compact SUV.
• The Skoda Enyaq followed closely with 6,943 registrations (+46% YoY), securing second place.
• Volkswagen ID.3 completed the podium with 6,800 units, more than doubling sales compared to last year (+104%).

Other notable performers included:

• BYD Seal U (BEV + PHEV) with 6,644 units, reflecting a surge in Chinese brand visibility in Europe.
• BMW iX1 (6,598 units) and VW ID.4 (6,471 units) consolidated the premium and SUV segments.
• The Renault 5 (including Alpine A290) reached 6,256 sales, one of the fastest-growing new entries.
• Tesla Model Y, despite a slowdown (-41% YoY), still sold 5,821 units and remains a key player.

Year-to-Date: Tesla Holds Lead, VW Group Rising

From January to July 2025, total EV registrations stood at 2.1 million units in Europe.

• Tesla Model Y remains the undisputed leader with 75,499 units, despite July’s weaker performance.
• Volkswagen ID.4 (47,400) and Renault 5 (45,366) follow, both strengthening the compact SUV/hatchback categories.
• The VW ID.3 (44,102) and Skoda Enyaq (43,482) complete the top five.

The Skoda Elroq, despite only launching recently, already reached 42,898 registrations year-to-date, a clear signal of demand for accessible SUV models.

Brand and Group Dynamics

Looking at brand shares (January–July 2025):

• Volkswagen led with 11.3% of the market, followed by BMW (9.0%), Mercedes-Benz (6.9%), Volvo (5.6%), and Tesla (5.6%).

At the group level:

• VW Group dominated with 28% share, followed by BMW Group (10.6%), Stellantis (8.9%), Hyundai–Kia (8.1%), and Geely (7.7%).

Outlook

The July results underline two dynamics shaping the European EV market in 2025:

1. Rising competition from new entrants, especially Skoda with its dual success (Elroq and Enyaq), Renault with the R5, and BYD with the Seal U.
2. Tesla’s shifting position, where the Model Y remains strong year-to-date but faces a growing challenge from European incumbents.

The coming months will show whether Tesla can defend its yearly lead or if Volkswagen Group, supported by Skoda and VW ID-series models, can overtake.

Author: José Pontes

Views and opinions expressed are those of the author(s) and do not reflect those of the European Commission.