Italy's BEV Market Grows 82% in Early 2025

Italy's BEV Market Grows 82% in Early 2025, But Gap with Europe Persists

Italy's battery electric vehicle (BEV) market is showing strong signs of recovery in 2025, despite the continued absence of new demand-side incentives. According to Motus-E, from January to April 2025, a total of 29,668 new BEVs were registered—a significant 82.2% increase compared to the same period in 2024. Nevertheless, BEVs still represent only 5.07% of the total passenger car market, highlighting the persistent lag behind other European countries.

Key Market Figures (YTD January–April 2025):

• BEV passenger car registrations: 29,668
• Total car registrations: 585,500
• BEV market share: 5.07%
• Total electric vehicles in circulation: 303,924

Leading BEV Models in Italy (YTD):

1. Tesla Model 3 – 2,392 units
2. Dacia Spring – 2,250 units
3. Citroën C3 – 2,179 units
4. Tesla Model Y – 1,518 units
5. Jeep Avenger – 1,029 units

Market Channels (YTD BEV registrations):

• Private individuals: 41.5%
• Long-term rental: 31.5%
• Dealerships: 14.1%
• Company fleets: 7.6%
• Short-term rental: 5.2%

Regional Distribution:

• North-West: 10,149
• North-East: 8,028
• Centre: 7,325
• South: 2,826
• Islands: 1,340

While BEV adoption is progressing across the Italian territory, a clear north–south divide remains, with the majority of registrations concentrated in the northern regions.

Light Commercial Vehicles

The light commercial BEV segment also showed resilience in an otherwise challenging market. A total of 1,937 electric vans were registered in the first four months of 2025, representing a 3.3% market share out of 58,671 total light commercial vehicle registrations. This is a modest but meaningful increase, especially considering that BEVs over 3.5 tonnes have already exceeded their full-year 2024 volume.

Outlook

Despite encouraging growth, Italy's BEV market remains structurally constrained by the absence of a coordinated national strategy. Broader model availability, particularly in entry-level segments, is beginning to drive uptake, but a clear support framework—especially for private and fleet users—will be essential to scale adoption.

Source:

• Motus-e

Views and opinions expressed are those of the author(s) and do not reflect those of the European Commission.