Part of EAFO’s Series on EV Market Trends Across Europe

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2024 marked a pivotal year for Denmark’s automotive market, where BEV cars surpassed a 50% market share in new car registrations. This achievement cements BEVs as a mainstream choice for Danish consumers, reflecting their increasing acceptance and popularity.

Record Market Share for BEVs

December 2024 concluded with a remarkable 61.5% of new car registrations being electric, underscoring the momentum built throughout the year. According to bilstatistik.dk, a total of 17,469 new passenger cars were registered in December. Overall, Denmark saw 173,047 new passenger cars sold in 2024, a slight 0.2% increase from 2023. BEVs accounted for 51.5% of total sales, a significant leap forward for green mobility in Denmark.

This milestone follows other key achievements, including reaching 300,000 BEVs in the Danish fleet by October 2024.

"With a market share of over 50%, BEV cars have transitioned from a niche choice to achieving widespread popularity. In 2025, we expect over 70% of new car sales to be BEV," said Mads Rørvig, CEO of Mobility Denmark.

Policy Challenges Ahead

Despite this progress, challenges remain. Taxes on BEV cars are expected to increase in 2026, and policymakers face crucial decisions regarding car tax levels. Mobility Denmark advocates for maintaining low taxes on EVs to sustain this momentum and reach climate targets.

"Tax breaks on BEV cars have proven to be effective in driving sales. We urge decision-makers to consider simplifying the car tax system to benefit consumers, the industry, and the environment," added Rørvig.

Infrastructure Growth

In 2024, Denmark significantly expanded its public charging infrastructure, adding many fast chargers to support the rising number of EVs. However, the anticipated growth in the Danish EV fleet—projected to reach 1.6 million vehicles by 2030—requires continued investment in charging infrastructure.

"A robust public charging network is vital for Denmark’s green transition. Continued development is essential to support the rapid increase in BEV cars," noted Allan Skytte Christensen, Chief Consultant at Mobility Denmark.

Top 10 Best-Selling Models in Denmark (2024)

The dominance of BEVs was further reflected in the top-selling models of the year, with Tesla’s Model Y leading by a wide margin.

Source: bilstatistik.dk

Policy outlook for 2025

Denmark's approach to promoting EVs primarily revolves around tax incentives rather than direct purchase subsidies . While there are no direct purchase subsidies for new EVs in 2025 , the government provides significant tax benefits to make EVs more appealing to consumers. These tax benefits include a reduced registration tax for low- and zero-emission cars, with rates gradually increasing from 2026 to 2035. Currently, PHEVs receive a 35-50% discount on registration tax, while BEVs receive a 60% discount.

Outlook for 2025

Mobility Denmark predicts that BEV cars will represent between 70-75% of new car sales in 2025, approaching Norway’s levels of electrification. However, achieving this goal requires political support through tax incentives and infrastructure expansion.

"The future of Denmark’s green transition is bright, but it hinges on proactive policies and sustained investments in infrastructure," emphasized Rørvig.

As Denmark accelerates its green transition, 2024 will be remembered as the year when electric cars went mainstream, setting the stage for even greater adoption in the years ahead.

Source:

• Mobility Denmark
• bilstatistik.dk

Views and opinions expressed are those of the author(s) and do not reflect those of the European Commission.