Romania’s new-car market in 2024 has shown notable fluctuations, largely influenced by changing incentive frameworks. While the first quarter closed with a 10.1% decline in registrations compared to 2023, the second quarter saw a significant rebound, fueled primarily by the reintroduction of government support measures. This momentum, however, waned again in the third quarter, underscoring the continued sensitivity of consumer uptake to policy environments.
Recent adjustments to Romania’s Rabla programmes—particularly reductions in purchase incentives for battery-electric vehicles (BEVs) and plug-in hybrids (PHEVs)—have directly influenced market shares for these powertrains. Despite halved incentives, BEVs continue to depend on government support for broader market penetration. At the same time, hybrid-electric vehicles (HEVs) have gained substantial ground, highlighting their appeal in meeting both environmental objectives and consumer needs.
Source: Autovista
Interestingly, diesel—a powertrain often considered in decline—has recently seen a resurgence, indicating that purchasing decisions remain multifaceted. Factors such as infrastructure availability, total cost of ownership, and evolving consumer sentiment all interact with policy measures, shaping the market’s trajectory.
The second phase of the Rabla programme, targeting public-sector acquisitions, may bolster sales in the closing months of 2024. October figures already indicate a modest year-on-year improvement. As Romania moves forward, the extent and structure of incentives will likely continue to guide the market’s progress, both in terms of overall volumes and the distribution of alternative fuel powertrains.
Understanding these dynamics—alongside the data trends provided by the European Alternative Fuels Observatory (EAFO)—is essential to inform future policy measures and ensure that Romania’s automotive market aligns effectively with European sustainability and climate objectives.
Useful Information Sources on National Level
- Rabla - electric vehicle incentive program
- AVER – Romania Association for Electric Vehicles
- Data.gov.ro - Vehicle Stock in Romania by fuel type
