Part of EAFO’s Series on EV Market Trends Across Europe

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The Italian electric vehicle (EV) market faced a challenging year in 2024, characterized by declining sales for fully electric cars (BEVs), policy uncertainty, and increasing competition in the European automotive landscape. Total BEV registrations for 2024 reached 64,983 units, representing a modest 1.96% decline compared to 2023. BEVs accounted for just 4.2% of the overall market, highlighting the need for stronger policies to promote electrification. 

Market Overview

• Total Car Registrations (2024): 1,563,682 units (-0.5% YoY).
• BEV Registrations (2024): 64,983 units (-1.96% YoY).
• BEV Market Share: 4.16%.

Despite efforts to promote electrification, the Italian market lags behind other major European markets in BEV penetration. For comparison, BEVs accounted for over 16% of new car sales in France and Germany in 2024.

Best-Selling BEV Models (YTD 2024)

1. Tesla Model 3 – 7,945 units.
2. Tesla Model Y – 7,435 units.
3. Volvo EX30 – 3,716 units.
4. Dacia Spring – 3,490 units.
5. Jeep Avenger – 2,475 units.

The Tesla Model 3 retained its lead as Italy's most popular BEV in 2024, followed closely by the Tesla Model Y. Compact SUVs like the Volvo EX30 and Jeep Avenger are gaining traction, reflecting consumer preference for versatile and family-friendly EVs.

Geographical Distribution of BEVs (YTD 2024)

• North-East: 22,584 units (34.7%).
• North-West: 17,594 units (27.1%).
• Central Italy: 16,008 units (24.6%).
• Southern Italy: 5,836 units (9%).
• Islands: 2,961 units (4.6%).

Italy's northern regions continue to dominate EV adoption, benefiting from better charging infrastructure and higher consumer purchasing power.

Outlook for 2025

Industry stakeholders are calling for urgent action to reverse the declining trend. Recommendations include:

• Strengthening Incentives: Expand and streamline the existing incentive schemes, ensuring accessibility for both private and business buyers.
• Promoting Fleet Electrification: Support corporate and rental fleets to drive EV adoption.
• Boosting Charging Infrastructure: Prioritize investments in underserved regions, particularly southern Italy.

Key takeaways

The Italian EV market in 2024 reflects a critical juncture for the country’s automotive industry. While December saw a slight rebound, with BEV registrations rising 5.5% month-on-month, the broader market remains under pressure. A coordinated strategy involving government, industry, and consumers is essential to accelerate the transition to zero-emission mobility.

Sources

• ANFIA
• Motus-E

Views and opinions expressed are those of the author(s) and do not reflect those of the European Commission.